B
Evidence Grade B
Graded
under review
Safe to Cite
Current
69%
69% -- population share outside traditional bmi for US/general population (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bitbranding.co
Primary
Tier C
https://www.bitbranding.co/blog-posts/brand-marketing-grow-your-clothing-boutiques-social-media-pres… ↗
Source Article
Brand Marketing: Grow Your Clothing Boutique’s Social Media Presence!
Original Research
bitbranding.co
· Original study ↗
Methodology
Cited statistic without original source; used as audience-segmentation insight for fashion marketing
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US/general population: 69% population share outside traditional bmi. Source: bitbranding.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/population-bmi-non-normal-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/population-bmi-non-normal-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- population share outside traditional bmi for US/general population<br><small>Source: bitbranding.co (2026) · <a href="https://lighthousedata.io/data/population-bmi-non-normal-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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