B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- organic traffic increase rate for Poppy Flowers (2026)
Poppy Flowers saw organic social traffic increase by nearly 50% over the two days following Halley Kate's engagement party posts compared to its pre-event baseline.
- Spike was 'nearly' 50%
- Specific to the two days following posts going live for creator Halley Kate's engagement party partnership
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Modern Retail
Primary
Tier B
https://www.modernretail.co/marketing/here-comes-the-brand-inside-the-business-of-influencer-wedding… ↗
Source Article
Here comes the brand: Inside the business of influencer weddings
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
Compared to pre-event baseline.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Poppy Flowers: 50% organic traffic increase rate. Source: Modern Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poppy-flowers-traffic-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poppy-flowers-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- organic traffic increase rate for Poppy Flowers<br><small>Source: Modern Retail (2026) · <a href="https://lighthousedata.io/data/poppy-flowers-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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