B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ad spend increase 2023 for Poppi (2023)
Poppi planned to increase its advertising spend in 2023 by roughly 40% over 2022.
- planned/estimated increase
- specifically refers to advertising spend / TikTok spend over 2022
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
35
Freshness
95
Sources (3)
Modern Retail
Primary
Tier C
https://www.modernretail.co/marketing/your-dollar-goes-a-little-bit-further-smaller-brands-are-findi… ↗
Source Article
'Your dollar goes a little bit further': Smaller brands are finding TikTok to be a more profitable advertising channel
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
adexchanger.com
https://www.adexchanger.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
Estimate by Poppi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Poppi: 40% ad spend increase 2023. Source: Modern Retail (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poppi_tiktok_ad_spend_increase_2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poppi_tiktok_ad_spend_increase_2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ad spend increase 2023 for Poppi<br><small>Source: Modern Retail (2023) · <a href="https://lighthousedata.io/data/poppi_tiktok_ad_spend_increase_2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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