B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$12,900,000
$12,900,000 -- average annual cost of poor data quality for Enterprise organizations (2026)
Gartner's Magic Quadrant research surveying 154 reference customers found that poor data quality costs organizations an average of $12.9 million per year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$12,900,000
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
154
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.datamagnet.co/post/best-data-enrichment-tools-revops-teams-2026/ ↗
Source Article
7 Best Data Enrichment Tools for RevOps Teams (2026 Ranked)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Best Data Enrichment Tools for RevOps Teams in 2026: 7 Ranked
Your CRM data is decaying right now. HubSpot's own research, pulling from MarketingSherpa data, puts B2B contact decay at 22.5% a…
Original Research
Gartner
· Original study ↗
Methodology
Gartner Magic Quadrant research surveying 154 reference customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise organizations: $12,900,000 average annual cost of poor data quality. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poor-data-quality-cost-enterprise-gartner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poor-data-quality-cost-enterprise-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,900,000</strong> -- average annual cost of poor data quality for Enterprise organizations<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/poor-data-quality-cost-enterprise-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.