B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26,945
26,945 -- political ad count for Facebook and Instagram political advertising (2022 Australian federal election) (2022-05)
A total of 26,945 paid political ads were run on Facebook and Instagram during the 2022 Australian federal election between 21 March 2022 and 20 May 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26,945
Unit
Count
Data Vintage
2022-05
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Australia Institute
Primary
Tier A
https://australiainstitute.org.au/research/topic/elections-politics-parties/page/2/ ↗
Source Article
Elections, Politics & Parties Research
Research // Elections, Politics & Parties
-
Economics
- Banking & Finance
- Employment & Unemployment
- Future of Work
- Gender at Work
- Gig Economy
- Industry & Sector Policies
- Inequality
- Infrastructure & Construction
- Insecure & Precarious Work
- Labour Standards & Workers' Rights
- Macroeco…
Original Research
The Australia Institute
· Original study ↗
Methodology
Analysis of paid political ads on Facebook and Instagram over two-month period
Methodology documented
Segmentation
Industrysocial_media_marketing,content_marketing
RegionAU
Channelsocial
Cite this stat
Plain Text
Facebook and Instagram political advertising (2022 Australian federal election): 26,945 political ad count. Source: The Australia Institute (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/political-ads-count-facebook-instagram-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/political-ads-count-facebook-instagram-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26,945</strong> -- political ad count for Facebook and Instagram political advertising (2022 Australian federal election)<br><small>Source: The Australia Institute (2022-05) · <a href="https://lighthousedata.io/data/political-ads-count-facebook-instagram-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.