B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$1,200,000,000
$1,200,000,000 -- political ad reservations for US political advertising (2026 midterms) (2026)
Campaigns, parties, and outside groups have committed $1.2 billion in future media reservations across 209 federal and state races for the 2026 midterms.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,200,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kinetiq Political Insights
Primary
Tier B
https://bialocal.curated.co/issues/830 ↗
Source Article
08/04/2026
Original Research
Kinetiq Political Insights
· Original study ↗
Methodology
Kinetiq Political Insights (KPI) tracking of committed future media reservations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US political advertising (2026 midterms): $1,200,000,000 political ad reservations. Source: Kinetiq Political Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/political-ad-reservations-2026-midterms
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<blockquote cite="https://lighthousedata.io/data/political-ad-reservations-2026-midterms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,200,000,000</strong> -- political ad reservations for US political advertising (2026 midterms)<br><small>Source: Kinetiq Political Insights (2026) · <a href="https://lighthousedata.io/data/political-ad-reservations-2026-midterms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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