B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

53%

53% -- share of consumers noticing greenwashing ads for Polish consumers (2024-06)

Name: Share Of Consumers Noticing Greenwashing Ads Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2024-06 · n=1,500 · SW Research

53% of Poles noticed advertisements in the last month trying to convince them of companies' ecological initiatives.

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Attribution: SW Research View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2024-06

Entity

Polish consumers

Sample Size

1,500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SW Research Primary Tier A

https://algolytics.com/pl/greenwashing-czyli-ekoiluzje-w-ecommerce-i-logistyce-a-prawdziwe-wyzwania/ ↗

Confidence: 57/100 Vintage: 2024-06 Channel: Common Crawl

Source Article

Greenwashing, czyli ekoiluzje w ecommerce i logistyce a prawdziwe wyzwania

Original Research

SW Research · Original study ↗

Methodology

EKObarometr VI edition, SW Research, CAWI survey of representative sample of Poles aged 16-80, conducted 29.04-12.05.2024

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish consumers: 53% share of consumers noticing greenwashing ads. Source: SW Research (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polish-consumers-notice-greenwashing-ads-2024

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<blockquote cite="https://lighthousedata.io/data/polish-consumers-notice-greenwashing-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of consumers noticing greenwashing ads for Polish consumers<br><small>Source: SW Research (2024-06) · <a href="https://lighthousedata.io/data/polish-consumers-notice-greenwashing-ads-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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