B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- consumers more likely to buy products with contest promotions for Polish consumers (2024)
66% of surveyed Poles are more likely to buy products that allow them to win a prize in a contest, lottery, or other promotion.
- The underlying primary survey source is not named in the article, only cited as a 2024 report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalfmcg.com
Primary
Tier C
https://www.digitalfmcg.com/blog/application-of-marketing-automation-in-the-fmcg-industry ↗
Source Article
Application of Marketing Automation in the FMCG Industry
Marketing Automation (MA) is gaining recognition among international giants and small enterprises across various sectors. It has long been known that MA is not just about automatic email sending, but also a range of tools that help connect online and offline sales and omnichannel communication. The …
Original Research
digitalfmcg.com
· Original study ↗
Methodology
2024 survey report cited by digitalfmcg.com; original survey not named
Methodology documented
Segmentation
IndustryFMCG
RegionEMEA
RoleAll marketers
Channelpromotions
Cite this stat
Plain Text
Polish consumers: 66% consumers more likely to buy products with contest promotions. Source: digitalfmcg.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poles-contest-purchase-likelihood-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/poles-contest-purchase-likelihood-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers more likely to buy products with contest promotions for Polish consumers<br><small>Source: digitalfmcg.com (2024) · <a href="https://lighthousedata.io/data/poles-contest-purchase-likelihood-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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