B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

92%

92% -- share of professionals believing polarization will persist for global communications professionals (2026)

2026  · USC Annenberg

92% of global communications professionals believe polarization is not going away anytime soon.

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Attribution: USC Annenberg View source
Lighthouse Research Team
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Source verified Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
global communications professionals
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
USC Annenberg Primary Tier A
https://www.smartfocus.ai/test-with-ai-powered-focus-groups-before-you-launch ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Test with AI-Powered Focus Groups Before You Launch
Pre-Testing Is Now a Strategic Priority The 2026 USC Annenberg Global Communication Report asked global communications professionals to identify the actions that will have the strongest impact over the next five years. From Guessing to Knowing The USC Annenberg report found that 69% of global commun…
Original Research
USC Annenberg · Original study ↗

USC Annenberg Global Communication Report survey

Methodology documented
Industrymarketing
Plain Text
global communications professionals: 92% share of professionals believing polarization will persist. Source: USC Annenberg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polarization-persistence-2026
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<blockquote cite="https://lighthousedata.io/data/polarization-persistence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of professionals believing polarization will persist for global communications professionals<br><small>Source: USC Annenberg (2026) · <a href="https://lighthousedata.io/data/polarization-persistence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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