B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- average profit margin for Poland out-of-home advertising industry (2021)
In normal, non-pandemic circumstances, the average profit margin for the Polish out-of-home advertising industry is about 5%.
- Applies to normal, non-pandemic circumstances as estimated by IGRZ
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2021
Entity
Geography
PL
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
IGRZ (Outdoor Advertising Chamber of Commerce)
Primary
Tier B
https://www.worldooh.org/news/poland-ooh-protest ↗
Source Article
Poland-OOH-protest
The Polish Government introduced a project of a new tax law, so called “media tax” ("advertising tax”) in the beginning of February 2021. Due to this project broadcasters and digital media, press and OOH media should pay at least 7,5 per cent of their income if that exceeds 1mln zloty (+/- 250 000 E…
Original Research
IGRZ (Outdoor Advertising Chamber of Commerce)
· Original study ↗
Methodology
Industry association estimate cited by IGRZ president
Methodology documented
Segmentation
IndustryOut-of-Home Advertising
RegionPL
Channelout-of-home
Cite this stat
Plain Text
Poland out-of-home advertising industry: 5% average profit margin. Source: IGRZ (Outdoor Advertising Chamber of Commerce) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-ooh-average-profit-margin
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<blockquote cite="https://lighthousedata.io/data/poland-ooh-average-profit-margin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- average profit margin for Poland out-of-home advertising industry<br><small>Source: IGRZ (Outdoor Advertising Chamber of Commerce) (2021) · <a href="https://lighthousedata.io/data/poland-ooh-average-profit-margin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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