B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

20%

20% -- online ad market growth rate for Polish online advertising market (2024)

Name: Online Ad Market Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2024 · IAB Polska / PwC

According to IAB Poland and PwC AdEx forecasts for 2024, the Polish online advertising market was expected to grow by around 20%.

forecast / projection

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Attribution: IAB Polska / PwC View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2024

Entity

Polish online advertising market

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IAB Polska / PwC Primary Tier B

https://www.adtrip.pl/post/google-ads-w-branzy-dom-i-ogrod-a-wymogi-rodo ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Google Ads w branży Dom i Ogród a wymogi RODO | Adtrip Blog - Adtrip

Spis treści Sektor e-commerce rozwija się dynamicznie, a konkurencja w branży wnętrzarskiej i ogrodowej wymaga coraz większych nakładów finansowych na pozyskanie klienta. Właściciele sklepów muszą żonglować między presją na wysoki zwrot z inwestycji, rosnącymi stawkami za kliknięcie oraz rygorystycz…

Original Research

IAB Polska / PwC · Original study ↗

Methodology

IAB Polska / PwC AdEx forecast

Methodology documented

Segmentation

IndustryMedia RegionEMEA Channelpaid_ads

Cite this stat

Plain Text

Polish online advertising market: 20% online ad market growth rate. Source: IAB Polska / PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-online-ad-market-growth-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/poland-online-ad-market-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- online ad market growth rate for Polish online advertising market<br><small>Source: IAB Polska / PwC (2024) · <a href="https://lighthousedata.io/data/poland-online-ad-market-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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