B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- daily active usage rate for Pokémon GO (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arkhi.com.au
Primary
Tier C
https://arkhi.com.au/blog/how-virtual-reality-could-change-the-way-marketers-interact-with-consumers ↗
Source Article
How virtual reality could change the way marketers interact with consumers
Original Research
arkhi.com.au
· Original study ↗
Methodology
Share of downloaders using app daily, shortly after launch; secondary blog citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pokémon GO: 60% daily active usage rate. Source: arkhi.com.au (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pokemon-go-daily-usage-rate-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pokemon-go-daily-usage-rate-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- daily active usage rate for Pokémon GO<br><small>Source: arkhi.com.au (2016) · <a href="https://lighthousedata.io/data/pokemon-go-daily-usage-rate-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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