B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- in store purchase likelihood uplift for heavy podcast listeners (2025)
Heavy podcast listeners (Super Fans) are 71% more likely to buy advertised products in physical stores compared to the average consumer.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
modernstoa.co
Primary
Tier C
https://modernstoa.co/the-power-of-podcast-super-fans-why-theyre-a-brands-best-friend/ ↗
Source Article
The Power of Podcast Super Fans: Why They’re a Brand’s Best Friend - Modern Stoa
In today’s fast-paced digital world, brands are constantly looking for new ways to reach and engage consumers. One of the most effective yet often overlooked channels? Podcasts. And within this growing industry, a particular group of listeners stands out: the Super Fans.
Who Are Podcast Super Fans?
…
Original Research
modernstoa.co
· Original study ↗
Methodology
Study referenced but not named; uplift vs average consumer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
heavy podcast listeners: 71% in store purchase likelihood uplift. Source: modernstoa.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-super-fans-in-store-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-super-fans-in-store-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- in store purchase likelihood uplift for heavy podcast listeners<br><small>Source: modernstoa.co (2025) · <a href="https://lighthousedata.io/data/podcast-super-fans-in-store-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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