B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- podcast ad revenue share weekly biweekly for US podcast advertising industry (2021)
70% of US podcast advertising industry revenue in 2021 came from weekly or biweekly podcasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau
Primary
Tier B
https://www.iab.com/ ↗
Source Article
Podcast Advertising Industry Growth - Modern Stoa
Podcast Advertising Growing at Unprecedented Rates
Podcasts have seen an exponential growth rate in the last decade, and expert analyses show no signs of slowing down. There is a podcast about nearly anything imaginable now, and companies and influencers alike are riding the wave. Health and wellnes…
Original Research
Interactive Advertising Bureau
· Original study ↗
Methodology
IAB U.S. Podcast Advertising Revenue Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast advertising industry: 70% podcast ad revenue share weekly biweekly. Source: Interactive Advertising Bureau (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-revenue-weekly-biweekly-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-revenue-weekly-biweekly-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- podcast ad revenue share weekly biweekly for US podcast advertising industry<br><small>Source: Interactive Advertising Bureau (2021) · <a href="https://lighthousedata.io/data/podcast-revenue-weekly-biweekly-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.