B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.93%
1.93% -- programmatic ad response rate for Podcast advertising (Q1 2026)
In Q1 2026, the response rate for programmatic podcast advertising was 1.93%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.93%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magellan AI
Primary
Tier B
https://www.magellan.ai/news-insights/our-comments-on-the-amp-accords ↗
Source Article
Our comments on the AMP Accords | Magellan AI — Podcast advertising analytics
Case study
Research
Press release
Product update
Magellan AI's response to the podcast industry's new measurement standards, section by section.
August 2026
At Magellan AI, we have done a deep read and analysis of the AMP Accords. Overall, we believe the AMP Accords are a step in the right direction…
Original Research
Magellan AI
· Original study ↗
Methodology
Magellan AI proprietary podcast advertising data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast advertising: 1.93% programmatic ad response rate. Source: Magellan AI (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-programmatic-ad-response-rate-q1-2026
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<blockquote cite="https://lighthousedata.io/data/podcast-programmatic-ad-response-rate-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.93%</strong> -- programmatic ad response rate for Podcast advertising<br><small>Source: Magellan AI (Q1 2026) · <a href="https://lighthousedata.io/data/podcast-programmatic-ad-response-rate-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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