B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- trust in host vs influencer for podcast listeners (2026)
63% of podcast listeners trust their favourite host more than their favourite social media influencer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Podcasting Careers
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/theres-no-such-thing-as-a-passive-p… ↗
Source Article
What a Podcast Tribe Actually Is (And How to Build One) | Podcast Studio Glasgow — The Podcast Studio Glasgow
There's No Such Thing as a Passive Podcast Listener
You know what nobody ever did?
Accidentally subscribed to a podcast.
Nobody woke up one morning with 47 podcasts on their phone and thought, how did that get there? Every single show on that list was a choice. Someone heard something, or read somet…
Original Research
Podcasting Careers
· Original study ↗
Methodology
Cited from Podcasting Careers via Podcast Studio Glasgow blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 63% trust in host vs influencer. Source: Podcasting Careers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-trust-host-over-influencer
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<blockquote cite="https://lighthousedata.io/data/podcast-listeners-trust-host-over-influencer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- trust in host vs influencer for podcast listeners<br><small>Source: Podcasting Careers (2026) · <a href="https://lighthousedata.io/data/podcast-listeners-trust-host-over-influencer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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