B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of listeners saying podcaster changed their mind for podcast listeners (2025)
84% of podcast listeners say a podcaster has changed their mind about something.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acast
Primary
Tier B
https://www.wppmedia.com/fr/news/the-unskippable-ad-why-podcasting-is-winning-the-trust-game ↗
Source Article
The Unskippable Ad Why Podcasting is Winning the Trust Game | WPP Media
Media Minute19th Nov 2025
The Unskippable Ad: Why Podcasting is Winning the Trust Game
Media Minute is WPP Media's series, specifically crafted to empower our clients and marketers for their intelligence era.
Let's be honest, the old rules of media are out the window. For years, we chased reach and …
Original Research
Acast
· Original study ↗
Methodology
Cited statistic referenced by WPP Media; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 84% share of listeners saying podcaster changed their mind. Source: Acast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-persuaded-by-podcasters-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-persuaded-by-podcasters-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of listeners saying podcaster changed their mind for podcast listeners<br><small>Source: Acast (2025) · <a href="https://lighthousedata.io/data/podcast-listeners-persuaded-by-podcasters-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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