B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- trust differential vs other influencers for podcast hosts (2025)
Podcast hosts are viewed as 64% more trustworthy than other influencers.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Methodology
Figure cited from external research (footnote 5)
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
podcast hosts: 64% trust differential vs other influencers. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-hosts-64-percent-trustworthy
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<blockquote cite="https://lighthousedata.io/data/podcast-hosts-64-percent-trustworthy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- trust differential vs other influencers for podcast hosts<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/podcast-hosts-64-percent-trustworthy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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