B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- market growth rate for UK podcast advertising (2023)
UK podcast advertising spend grew by 23% in 2023 to £83 million.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
IAB UK and PwC
Primary
Tier A
https://www.adtonos.com/the-digital-advertising-landscape-of-2023-key-insights-from-the-iab-uk-and-p… ↗
Source Article
The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report - AdTonos
In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape. The latest IAB UK and PwC full-year Digital Adspend report for 2023 offers a comprehensive overview of digital advertising spe…
Original Research
IAB UK and PwC
· Original study ↗
Methodology
Official report from IAB UK and PwC.
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
UK podcast advertising: 23% market growth rate. Source: IAB UK and PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-advertising-growth-2023
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<blockquote cite="https://lighthousedata.io/data/podcast-advertising-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- market growth rate for UK podcast advertising<br><small>Source: IAB UK and PwC (2023) · <a href="https://lighthousedata.io/data/podcast-advertising-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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