B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- year over year growth podcast ad spend for Podcast industry (Q1 2024)
Podcast ad spend increased by 39% year over year in Q1 2024 based on Magellan AI's analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Magellan AI
Primary
Tier B
https://soundsprofitable.com/the-download/podcasting-in-india-q1/ ↗
Source Article
Podcasting in India, Q1 Revenue Growth, & More – Sounds Profitable
City Cast Finds Traction in Radio Model by Mark Stenberg
As the name suggests, City Cast produces daily podcasts and newsletters for news and cultural happenings in each of the 11 cities it currently serves. According to Sounds Profitable founder Bryan Barletta, one of the aspects that has helped Ci…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
Original Research
Magellan AI
· Original study ↗
Methodology
Analysis of over 109,000 episodes of popular podcasts
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelevents
Cite this stat
Plain Text
Podcast industry: 39% year over year growth podcast ad spend. Source: Magellan AI (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-spend-q1-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-ad-spend-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- year over year growth podcast ad spend for Podcast industry<br><small>Source: Magellan AI (Q1 2024) · <a href="https://lighthousedata.io/data/podcast-ad-spend-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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