B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52,000,000
52,000,000 -- ad impressions for Adelaide-Captify sports & entertainment PMP campaign (2026)
The campaign measured AU performance across 52 million impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adelaide Metrics
Primary
Tier B
https://www.adelaidemetrics.com/case-studies/sports-entertainment-programmatic-tune-in ↗
Source Article
Attention PMPs & Captify Intent Data Drive +18% Tune-In
Original Research
Adelaide Metrics
· Original study ↗
Methodology
Vendor case study campaign scale
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adelaide-Captify sports & entertainment PMP campaign: 52,000,000 ad impressions. Source: Adelaide Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmp-campaign-impressions-52m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pmp-campaign-impressions-52m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52,000,000</strong> -- ad impressions for Adelaide-Captify sports & entertainment PMP campaign<br><small>Source: Adelaide Metrics (2026) · <a href="https://lighthousedata.io/data/pmp-campaign-impressions-52m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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