B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5.1%
5.1% -- stakeholders understanding pmm role rate for product marketing respondents (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arisegtm.com
Primary
Tier B
https://arisegtm.com/blog/product-marketing-managers ↗
Source Article
Benefits of a Product Marketing Manager
Original Research
arisegtm.com
· Original study ↗
Methodology
Product Marketing Alliance (PMA) survey, as cited by AriseGTM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product marketing respondents: 5.1% stakeholders understanding pmm role rate. Source: arisegtm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pma-stakeholder-role-understanding-5-1
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<blockquote cite="https://lighthousedata.io/data/pma-stakeholder-role-understanding-5-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- stakeholders understanding pmm role rate for product marketing respondents<br><small>Source: arisegtm.com (2026) · <a href="https://lighthousedata.io/data/pma-stakeholder-role-understanding-5-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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