B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
24,000
24,000 -- experiential activation branding area for PlayStation (2026-07)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24,000
Unit
Count
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Event Marketer
Primary
Tier B
https://www.eventmarketer.com/article/sdcc-2026-part-2/ ↗
Source Article
Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes
More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their movies, shows, games and books into interactive, IRL …
Original Research
Event Marketer
· Original study ↗
Methodology
Single brand activation at San Diego Comic-Con 2026; campaign scale metric reported by Event Marketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PlayStation: 24,000 experiential activation branding area. Source: Event Marketer (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/playstation-wolverine-hotel-wrap-sqft-sdcc-2026
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<blockquote cite="https://lighthousedata.io/data/playstation-wolverine-hotel-wrap-sqft-sdcc-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24,000</strong> -- experiential activation branding area for PlayStation<br><small>Source: Event Marketer (2026-07) · <a href="https://lighthousedata.io/data/playstation-wolverine-hotel-wrap-sqft-sdcc-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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