B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- year over year growth rate for Play monthly active users (2025)
Play reported approximately 40% year-over-year growth in monthly active users in 2025.
- Reported as an approximate figure
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Play
Primary
Tier A
https://www.beet.tv/2026/04/xumo-sees-the-tv-home-screen-as-streamings-most-valuable-ad-real-estate.… ↗
Source Article
Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate – Beet.TV
Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate
The remote control used to be simple – flip through channels, land somewhere, stay a while. Now the act of watching television has become its own kind of labor – but that complexity, one executive argues, is exactly where the a…
Original Research
Play
· Original study ↗
Methodology
Reported by Play
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Play monthly active users: 40% year over year growth rate. Source: Play (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/play-year-over-year-growth-2025
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<blockquote cite="https://lighthousedata.io/data/play-year-over-year-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- year over year growth rate for Play monthly active users<br><small>Source: Play (2025) · <a href="https://lighthousedata.io/data/play-year-over-year-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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