B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

36%

36% -- share of consumers associating plastic with wasteful for global consumers (2021)

2021  · n=15,000  · Trivium Packaging

36% of survey respondents associated plastic packaging with being wasteful.

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Attribution: Trivium Packaging View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2021
Entity
global consumers
Sample Size
15,000
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Trivium Packaging Primary Tier A
https://worldaerosols.com/news/young-people-will-pay-more-for-sustainable-packaging-report-shows/ ↗
Confidence: 57/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Young people will pay more for sustainable packaging, report shows - World Aerosols
Consumer demand for sustainable packaging is still growing, despite the pandemic, led by a younger generation who are willing to pay more for eco-friendly packaging, according to a new report. Metal packaging giant Trivium Packaging has released its 2021 Global Buying Green Report in partnership wit…
Original Research
Trivium Packaging · Original study ↗

Trivium Packaging / BCG survey

Methodology documented
Industrymarketing RegionGlobal RoleAll marketers
Plain Text
global consumers: 36% share of consumers associating plastic with wasteful. Source: Trivium Packaging (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plastic-wasteful-association-2021
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<blockquote cite="https://lighthousedata.io/data/plastic-wasteful-association-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of consumers associating plastic with wasteful for global consumers<br><small>Source: Trivium Packaging (2021) · <a href="https://lighthousedata.io/data/plastic-wasteful-association-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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