B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.8%
6.8% -- short visit growth rate for QSR segment (2026-05)
Short visits (less than 10 minutes) at QSRs decreased by 6.8% year-over-year in May.
- Visits under 10 minutes typically associated with drive-thru, pickup, and delivery
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2026-05
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Placer.ai
Primary
Tier B
https://fsdbco.com/fast-food-traffic-took-a-hit-in-may-as-higher-gas-prices-settle-in/ ↗
Source Article
Fast-Food Traffic Took a Hit in May as Higher Gas Prices Settle In
Data from tracking firms found weak results last month, but restaurants are still winning the discretionary spending battle.
Gas prices surged in March following the outbreak of the Iran War, including a nearly 50-cent jump in a single week.
Despite a preliminary agreement between the U.S. and Iran,…
Original Research
Placer.ai
· Original study ↗
Methodology
Visits under 10 minutes; Placer.ai index
Methodology documented
Segmentation
IndustryFood & Beverage
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
QSR segment: 6.8% short visit growth rate. Source: Placer.ai (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/placer-short-visits-qsr-may
HTML Embed
<blockquote cite="https://lighthousedata.io/data/placer-short-visits-qsr-may" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- short visit growth rate for QSR segment<br><small>Source: Placer.ai (2026-05) · <a href="https://lighthousedata.io/data/placer-short-visits-qsr-may" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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