B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6
6 -- number of bespoke work areas per pitch for Creative agencies (2026)
Almost all agency respondents reported producing bespoke work across at least 6 areas per pitch.
- Non-exhaustive informal survey of approximately 30 agency leaders
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6
Unit
Count
Data Vintage
2026
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aquent Australia
Primary
Tier B
https://aquent.com.au/blog/want-to-win-your-next-pitch-heres-what-itll-take/ ↗
Source Article
Want to win your next pitch? Here's what it'll take
Original Research
Aquent Australia
· Original study ↗
Methodology
Almost all respondents in anonymous agency leader survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Creative agencies: 6 number of bespoke work areas per pitch. Source: Aquent Australia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pitch-bespoke-work-areas-6-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pitch-bespoke-work-areas-6-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- number of bespoke work areas per pitch for Creative agencies<br><small>Source: Aquent Australia (2026) · <a href="https://lighthousedata.io/data/pitch-bespoke-work-areas-6-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.