B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30
30 -- brands served for PHD (Al-Futtaim account) (2016-01)
PHD has already worked for approximately 30 Al-Futtaim brands following its appointment.
- Source states 'some 30 brands'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30
Unit
Count
Data Vintage
2016-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PHD
Primary
Tier B
http://arabadonline.com/details/news-in-brief/al-futtaim-appoints-phd ↗
Source Article
ArabAd | Al
Original Research
PHD
· Original study ↗
Methodology
Agency-reported brand count under new Al-Futtaim mandate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PHD (Al-Futtaim account): 30 brands served. Source: PHD (2016-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/phd-brands-served-alfuttaim
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<blockquote cite="https://lighthousedata.io/data/phd-brands-served-alfuttaim" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- brands served for PHD (Al-Futtaim account)<br><small>Source: PHD (2016-01) · <a href="https://lighthousedata.io/data/phd-brands-served-alfuttaim" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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