B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of pharmaceutical launches including patient journey research for pharmaceutical launches (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/patient-journey-insights-driving-effective-launch-tactics/ ↗
Source Article
Patient Journey Insights: Driving Effective Launch Tactics
Executive Summary
Understanding the patient journey is fundamental to pharmaceutical brand launch success. This foundational research guides development of brand strategy, messaging, and tactical planning throughout the pre-launch period. By mapping patient experiences, decision points, and influenc…
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx launch insights benchmarking initiative
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
Channelcontent
Cite this stat
Plain Text
pharmaceutical launches: 90% share of pharmaceutical launches including patient journey research. Source: ZoomRx (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-launches-patient-journey-research
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<blockquote cite="https://lighthousedata.io/data/pharma-launches-patient-journey-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of pharmaceutical launches including patient journey research for pharmaceutical launches<br><small>Source: ZoomRx (2025) · <a href="https://lighthousedata.io/data/pharma-launches-patient-journey-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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