B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- product launch forecast underperformance rate for pharmaceutical products (2025)
40% of pharmaceutical products underperform analysts' forecasts by more than 20%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Herspiegel
Primary
Tier B
https://herspiegel.com/article/navigating-a-drug-launch-best-practices-to-de-risk-your-launch-plan/ ↗
Source Article
Navigating a Drug Launch
Best Practices to De-risk Your Launch Plan
After many years of drug development and establishing a go-to-market strategy, you are finally at the tactical launch planning stage. Getting to this phase is a significant accomplishment, but this does not guarantee commercial success. In fact, 40% of prod…
Original Research
Herspiegel
· Original study ↗
Methodology
Cited by Herspiegel from consulting experience; original research source not identified
Methodology documented
Segmentation
Industryhealthcare
Cite this stat
Plain Text
pharmaceutical products: 40% product launch forecast underperformance rate. Source: Herspiegel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-launch-underperform-forecasts
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<blockquote cite="https://lighthousedata.io/data/pharma-launch-underperform-forecasts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- product launch forecast underperformance rate for pharmaceutical products<br><small>Source: Herspiegel (2025) · <a href="https://lighthousedata.io/data/pharma-launch-underperform-forecasts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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