B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- pharma digital pilot scale failure rate for pharma industry digital pilots (2025)
Nearly 70% of pharma digital pilots never scale beyond the test phase according to a Deloitte report.
- The source cites a Deloitte report stating 'nearly 70%' rather than an exact 70%
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.valuebound.com/resources/blog/why-cmos-are-tired-pilots-and-want-systems-scale ↗
Source Article
Healthcare Digital Marketing Systems for Pharma Growth
Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a pilot. A chatbot pilot. An omnichannel pilot. A CRM pilot. After two quarters of experimenting, the results look good on slides, but the moment you try to roll it out to 5,000 reps or 50,000 doctors, the sy…
Original Research
Deloitte
· Original study ↗
Methodology
Cited Deloitte report, referenced secondhand in vendor blog
Methodology documented
Segmentation
Industryhealthcare
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Plain Text
pharma industry digital pilots: 70% pharma digital pilot scale failure rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-digital-pilots-never-scale
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<blockquote cite="https://lighthousedata.io/data/pharma-digital-pilots-never-scale" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- pharma digital pilot scale failure rate for pharma industry digital pilots<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/pharma-digital-pilots-never-scale" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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