B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- click rate on traditional results for Google Search (US) (2025)
In the US, users clicked a traditional search result 8% of the time when a Google AI summary/Overview was present, based on a Pew Research Center tracking study.
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Lighthouse Research Team
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Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://alizeebaudez.com/blog ↗
Source Article
International SEO and AI Search Blog | Alizée Baudez
SEO and business blog
Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.
AI Overviews launched in France. Here's what the markets that went first already know.
Roughly 40% of …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center tracked 900 people across nearly 69,000 searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (US): 8% click rate on traditional results. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-us-traditional-result-click-8-vs-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-us-traditional-result-click-8-vs-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click rate on traditional results for Google Search (US)<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-us-traditional-result-click-8-vs-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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