B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- session close rate after ai answer for Google search users (2026)
26% of Google searches where an AI summary appears result in the user closing the session after reading the generated answer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.fortop.it/en/blog/market-insights/from-seo-to-geo-how-llms-are-rewriting-the-rules-of-br… ↗
Source Article
From SEO to GEO: LLMs and Brand Visibility | Fortop
From SEO to GEO: How LLMs Are Rewriting the Rules of Brand Visibility
Why the SERP Is No Longer Enough — and What Really Changes in the Era of Answer Engines
Do we want to call it GEO? Fine. It can help us better explain what’s happening — though, to be honest, the name matters less than the concept…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center behavioral tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search users: 26% session close rate after ai answer. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-session-close-after-ai-answer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-session-close-after-ai-answer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- session close rate after ai answer for Google search users<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-session-close-after-ai-answer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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