B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- americans feeling little or no control over data for Americans (2025)
81% of Americans feel they have little or no control over the data that companies collect about them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://applaunchpartners.com/ai-marketing-future-proof-actionable-strategies/ ↗
Source Article
AI Marketing: Actionable Personalization Strategies
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 81% americans feeling little or no control over data. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-data-control-survey-2025
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<blockquote cite="https://lighthousedata.io/data/pew-data-control-survey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- americans feeling little or no control over data for Americans<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-data-control-survey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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