B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- consumers believing companies not transparent about data use for Americans (2026)
72% of Americans believe that companies are not transparent enough about how they use personal data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://applaunchpartners.com/ethical-user-onboarding-boost-marketing-the-right-way/ ↗
Source Article
Ethical Onboarding: Boost Marketing, Retain Users
Original Research
Pew Research Center
· Original study ↗
Methodology
Survey by Pew Research Center, as cited by applaunchpartners.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 72% consumers believing companies not transparent about data use. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-americans-data-transparency-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-americans-data-transparency-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers believing companies not transparent about data use for Americans<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-americans-data-transparency-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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