B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- share of searches with ai summary for Google Search (2026)
Around 18% of Google searches in the Pew Research study produced an AI summary.
- Tracking of 900 US adults across ~69,000 Google searches
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.mqlmagnet.com/post/what-is-conversion-rate-optimization ↗
Source Article
What Is Conversion Rate Optimization? A B2B Guide | MQL Magnet
What is Conversion Rate Optimization? B2B Marketing Guide
Updated: Sep 6
Key takeaways CRO is a research discipline, not a design opinion. You collect evidence, form a hypothesis, test it, and keep what wins. Skip the research and you're just redesigning. The all-industry median landing page convert…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research browsing-behavior study of ~69,000 Google searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 18% share of searches with ai summary. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-summary-prevalence-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-summary-prevalence-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of searches with ai summary for Google Search<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-ai-summary-prevalence-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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