B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- spontaneous ad message recall rate for Peugeot 107 radio campaign (2026)
40% of the sample who were aware of the Peugeot 107 radio campaign spontaneously recalled the reference to 'The City Bug'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Radio Bureau
Primary
Tier B
http://www.trb.co.nz/ER_Studies_Detail.asp?id=393&title=Peugeot+107 ↗
Source Article
The Radio Bureau
Original Research
The Radio Bureau
· Original study ↗
Methodology
Emaps Insight pre/post campaign research measuring listener awareness and opinions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Peugeot 107 radio campaign: 40% spontaneous ad message recall rate. Source: The Radio Bureau (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peugeot-107-radio-city-bug-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/peugeot-107-radio-city-bug-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- spontaneous ad message recall rate for Peugeot 107 radio campaign<br><small>Source: The Radio Bureau (2026) · <a href="https://lighthousedata.io/data/peugeot-107-radio-city-bug-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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