B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- preference for personalized loyalty communications for US consumers (2026)

Name: Preference For Personalized Loyalty Communications Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · Epsilon

80% of consumer respondents said they like it when brands personalize communications based on their interactions and status with loyalty programs.

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Attribution: Epsilon View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

US consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Epsilon Primary Tier B

https://www.bahamasb2b.com/business/advertising/fuel-your-ai-with-loyalty-not-just-data/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Fuel Your AI With Loyalty—Not Just Data

Original Research

Epsilon · Original study ↗

Methodology

Epsilon Pulse consumer survey on loyalty programs

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

US consumers: 80% preference for personalized loyalty communications. Source: Epsilon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-loyalty-communications-epsilon

HTML Embed

<blockquote cite="https://lighthousedata.io/data/personalized-loyalty-communications-epsilon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- preference for personalized loyalty communications for US consumers<br><small>Source: Epsilon (2026) · <a href="https://lighthousedata.io/data/personalized-loyalty-communications-epsilon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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