B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- revenue increase percentage for businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://www.banuba.com/blog/what-is-one-to-one-marketing-definition-steps-examples ↗
Source Article
What is One-to-One Marketing — Definition, Steps, Examples
What is One-to-One Marketing — Definition, Steps, Examples
The "Hi, [Name]" formula is not effective anymore. Marketing messages bombard customers like letters from Hogwarts hit the Dursley's house in Harry Potter. However, according to Accenture, 91% of consumers choose brands offering personalized…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Source: McKinsey & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 40% revenue increase percentage. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-revenue-increase
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<blockquote cite="https://lighthousedata.io/data/personalization-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue increase percentage for businesses<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/personalization-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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