B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- search interest growth rate for Google searches for 'personal brand' (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Trends
Primary
Tier B
https://alizalicht.com/press-highlights ↗
Source Article
In the Press — ALIZA LICHT
SELECT PRESS HIGHLIGHTS
“Aliza Licht, a personal branding expert, bestselling author, podcaster and founder of Leave Your Mark, is trying her hand at fiction. She has written 60,927 words of a novel, and is leaking it on Substack before it’s finished. The book, titled “Off the Record: Secrets of a 9…
Original Research
Google Trends
· Original study ↗
Methodology
Five-year growth in Google search interest for 'personal brand', cited in press article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches for 'personal brand': 50% search interest growth rate. Source: Google Trends (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personal-branding-google-search-growth
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<blockquote cite="https://lighthousedata.io/data/personal-branding-google-search-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- search interest growth rate for Google searches for 'personal brand'<br><small>Source: Google Trends (2023) · <a href="https://lighthousedata.io/data/personal-branding-google-search-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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