B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40.5%
40.5% -- monthly citation churn rate for Perplexity (2026)
Perplexity had a monthly citation churn rate of 40.5% for cited domains.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier B
https://www.ayomidejoseph.com/blog/ai-search-visibility ↗
Source Article
The Measurement Problem: Why There Is Still No Standard Way to Measure AI Search Visibility
Original Research
Profound
· Original study ↗
Methodology
Profound research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perplexity: 40.5% monthly citation churn rate. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-citation-churn-40-5
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<blockquote cite="https://lighthousedata.io/data/perplexity-citation-churn-40-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.5%</strong> -- monthly citation churn rate for Perplexity<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/perplexity-citation-churn-40-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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