B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
42.3%
42.3% -- percentage of population for millennials and Gen Z (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
U.S. Census Bureau
Primary
Tier A
https://www.gorgias.com/blog/bfcm-experts ↗
Source Article
Your Guide to Black Friday Ecommerce in 2025
0
14
min
-
Halee Sommer
14
Updated on
May 21, 2026
-
Created on
August 28, 2024
October 4, 2023
No items found.
TL;DR:
- Start BFCM prep now to capture more revenue and loyal customers. Early planning helps you launch high-converting campaigns and get your support team ready before the rush.
- Updat…
Original Research
U.S. Census Bureau
· Original study ↗
Methodology
U.S. population statistics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
millennials and Gen Z: 42.3% percentage of population. Source: U.S. Census Bureau (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/percentage-of-us-population-millennials-gen-z
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<blockquote cite="https://lighthousedata.io/data/percentage-of-us-population-millennials-gen-z" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.3%</strong> -- percentage of population for millennials and Gen Z<br><small>Source: U.S. Census Bureau (2023) · <a href="https://lighthousedata.io/data/percentage-of-us-population-millennials-gen-z" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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