B
Evidence Grade B
Trusted with Context
Aging
15%
15% — percentage increase for social media ad spend (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Government_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
60
Sources (2)
PYMNTS
Primary
Tier B
https://www.pymnts.com/news/retail/2026/target-accelerates-growth-plan-with-price-cuts/ ↗
Also cited by
datareportal.com
https://datareportal.com/reports/digital-2025-global-overview-report
2026-03-14
Original Research
PYMNTS
· Original study ↗
Segmentation
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
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Plain Text
social media ad spend: 15% percentage increase. Source: PYMNTS (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/percentage-increase-social-media-ad-spend-2024
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<blockquote cite="https://lighthousedata.io/data/percentage-increase-social-media-ad-spend-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> — percentage increase for social media ad spend<br><small>Source: PYMNTS (2024) · <a href="https://lighthousedata.io/data/percentage-increase-social-media-ad-spend-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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