C
Evidence Grade C
Use with Hedging
Dated
32.8%
32.8% — percentage for brand discovery via search engines (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
32.8%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (7)
dataslayer.ai
Primary
Tier B
https://www.dataslayer.ai/blog/openai-atlas-browser-launches-what-marketers-need-to-know-in-2025 ↗
Source Article
OpenAI launched ChatGPT Atlas on October 21, 2025, an AI-native browser that puts ChatGPT at the center of web browsing. With 800 million weekly ChatGPT users now able to access this integrated experience, marketers face a fundamental shift in how audiences discover content, make purchase decisions,…
Also cited by
datareportal.com
https://datareportal.com/reports/digital-2025-global-overview-report
2026-05-01
2026-05-01
Korea Employers Federation
https://www.seoul.co.kr/news/economy/industry/2021/03/08/20210308500191
2026-05-01
2026-05-01
Original Research
국민건강보험공단
· Original study ↗
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
brand discovery via search engines: 32.8% percentage. Source: dataslayer.ai (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/percentage-brand-discovery-via-search-engines-2023
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<blockquote cite="https://lighthousedata.io/data/percentage-brand-discovery-via-search-engines-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.8%</strong> — percentage for brand discovery via search engines<br><small>Source: dataslayer.ai (2023) · <a href="https://lighthousedata.io/data/percentage-brand-discovery-via-search-engines-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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