B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- search ranking uplift for PepsiCo (2024)
PepsiCo achieved a 91% uplift in search rankings by investing in retail media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snowflake
Primary
Tier B
https://b2b-knowhow.com/assets/11416-retail-media-could-be-a-goldmine-for-uk-grocers-and-brands?loca… ↗
Source Article
Retail media could be a goldmine for UK grocers and brands
Retail media could be a goldmine for UK grocers and brands
Data monetisation is a huge opportunity for retailers to open up new revenue streams amidst a challenging market. Many advertisers are interested in leveraging the rich first-party data and online real estate retailers have at their disposal…
Original Research
Snowflake
· Original study ↗
Methodology
Snowflake retail media report citing PepsiCo retail media investment results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PepsiCo: 91% search ranking uplift. Source: Snowflake (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsico-retail-media-search-uplift-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsico-retail-media-search-uplift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- search ranking uplift for PepsiCo<br><small>Source: Snowflake (2024) · <a href="https://lighthousedata.io/data/pepsico-retail-media-search-uplift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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