B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.8%
0.8% -- dollar sales growth rate for PepsiCo (2014)
PepsiCo recorded a 0.8% increase in dollar sales in 2014.
- Occurred amid declining sales volume
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.8%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cowen and Company (via Nielsen xAOC data)
Primary
Tier B
http://fortune.com/2015/03/26/soda-sales-drop-2014/ ↗
Source Article
Soda Sales Decline as Water, Energy & Sports Drinks Thrive
Increasingly, consumers are turning away from carbonated beverages and sodas, leading to a soda sales decline. According to a recent report from Cowen and Company that analyzed Nielsen xAOC sales data, sales of carbonated drinks marked a tenth straight year of declining sales in 2014.
The report exp…
Original Research
Cowen and Company (via Nielsen xAOC data)
· Original study ↗
Methodology
Nielsen xAOC sales data analyzed by Cowen and Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PepsiCo: 0.8% dollar sales growth rate. Source: Cowen and Company (via Nielsen xAOC data) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsico-dollar-sales-growth-2014
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<blockquote cite="https://lighthousedata.io/data/pepsico-dollar-sales-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8%</strong> -- dollar sales growth rate for PepsiCo<br><small>Source: Cowen and Company (via Nielsen xAOC data) (2014) · <a href="https://lighthousedata.io/data/pepsico-dollar-sales-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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