B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- website traffic increase for Pepsi.co.uk (2012)
Pepsi.co.uk saw a 53% increase in traffic to their site following the ban of Pepsi clothing at the 2012 Games.
- Followed the ban of Pepsi clothing at the London 2012 Games
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier B
http://www.fireflycomms.com/pr-blog/new-olympic-sport-for-digital-pr-we-introduce-to-you-locog-dodge… ↗
Source Article
New Olympic sport for Digital PR – we introduce to you: LOCOG Dodgeball - Firefly Communications
Original Research
Experian
· Original study ↗
Methodology
Experian website traffic data following the ban of Pepsi clothing at the London 2012 Olympics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsi.co.uk: 53% website traffic increase. Source: Experian (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-uk-traffic-increase-olympics-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsi-uk-traffic-increase-olympics-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- website traffic increase for Pepsi.co.uk<br><small>Source: Experian (2012) · <a href="https://lighthousedata.io/data/pepsi-uk-traffic-increase-olympics-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.