B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- advertising share of voice for Pepsi's Super Bowl halftime show (2022)
In 2022, 72% of all conversations about brands on Super Bowl Sunday were about Pepsi.
- Measured on social media (specifically Twitter Brand Bowl context)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand Innovators
Primary
Tier C
https://brand-innovators.com/the-road-to-the-supe/ ↗
Source Article
The Road to the Supe…
Two of my passions are sports and marketing, so Brand Innovators’ Sports Marketing Summit leading up to Super Bowl LVII in Arizona last week, was right up my alley. With the Super Bowl being the biggest live cultural event, it’s no surprise that a lot of the talk was centered around the importance o…
Original Research
Brand Innovators
· Original study ↗
Methodology
Measured on Super Bowl Sunday
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsi's Super Bowl halftime show: 72% advertising share of voice. Source: Brand Innovators (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-super-bowl-halftime-show-share-of-voice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsi-super-bowl-halftime-show-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- advertising share of voice for Pepsi's Super Bowl halftime show<br><small>Source: Brand Innovators (2022) · <a href="https://lighthousedata.io/data/pepsi-super-bowl-halftime-show-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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