B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48.6%
48.6% -- share of searches showing people also ask for Google Search (2022)
Google's People Also Ask feature appears for around 48.6% of search queries.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48.6%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,500,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
basekit.com
Primary
Tier B
https://www.basekit.com/2022/06/10/2022-seo-challenges-trends-opportunities-small-businesses/ ↗
Source Article
SEO: Importance, challenges and trends for small businesses
Original Research
basekit.com
· Original study ↗
Methodology
Analysis of 2.5 million search queries
Methodology documented
Segmentation
IndustrySMB
Company SizeSMB
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google Search: 48.6% share of searches showing people also ask. Source: basekit.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/people-also-ask-appearance-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/people-also-ask-appearance-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.6%</strong> -- share of searches showing people also ask for Google Search<br><small>Source: basekit.com (2022) · <a href="https://lighthousedata.io/data/people-also-ask-appearance-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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