B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- sales decline rate for Peanut butter category (2012)
Sales in the peanut butter category plunged 25% after the announcement of the peanut product recall.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
assurx.com
Primary
Tier C
http://www.assurx.com/fda-offers-salty-recipe-for-increased-food-regulation-in-2012/ ↗
Source Article
FDA Offers Salty Recipe for Increased Food Regulation in 2012
Original Research
assurx.com
· Original study ↗
Methodology
Category sales decline following 2009 peanut product recall, as cited by ADT's Don Hsieh
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Peanut butter category: 25% sales decline rate. Source: assurx.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peanut-butter-sales-decline-25
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<blockquote cite="https://lighthousedata.io/data/peanut-butter-sales-decline-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- sales decline rate for Peanut butter category<br><small>Source: assurx.com (2012) · <a href="https://lighthousedata.io/data/peanut-butter-sales-decline-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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